I got a TimeHop the other day.
From 6 years ago, a share of a post on RISE page.
It read;
“Thinking of starting to write some blog posts.
Idea for the first one:
“Are you training for weight gain? – things you might be doing, and not be aware of, that will make you fatter”
If we get 20+ ‘likes’ and / or ‘shares’, we’ll get it written and uploaded.”
I popped on the site to check and realised that I was now on 1,495 blog posts published.
And that this Friday I will hit number 1,500.
A bit random for the first few months then every week day since.
There’s a some parallels there for us.
And that what this week’s blogs will be all about.
Blogging about blogging.
#meta that (possibly).
The first parallel there is simple.
Slow and steady wins the race!
Blogging isn’t the only thing we do differently to our competitors around here (other than the fact that we are / have independently owned facilities where people exercise in groups, I’d say we have very little in common).
But you only have to do the stats on how many people book in for our find out more meeting (tomorrow night BTW. Don’t leave things as they are for another month –> myrise.co.uk/briefing-meeting) straight away versus how many do it later on via a blog (48% versus 52%) to realise things would’ve been very different without the blog.
Sure, some of those 52% would’ve made that step at some point anyway, I’m sure.
But not all.
And I doubt we’d have managed to sell out the programme for the last 49 consecutive months without it.
Each blog itself does very little.
A gentle nudge in the right direction for the mindset of the reader (member and non member alike).
Between zero and two new people book in for that meeting (this one that’s tomorrow –> myrise.co.uk/briefing-meeting).
But they all add up.
Over months and years to some significantly changed mindsets and the results that drives.
And to enough members for us to continue to be able to pay the bills and feed our (permanently hungry) kids.
One workout and one better food choice don’t do a great deal.
But they all add up.
Short of dying, we’re all getting to 1,500 days down the line.
We can either have made a number of better decisions that will have taken us where we want to get to (you know – the body we like the look and feel of).
Or we won’t have.
Sometimes circumstance will dictate that we have to slow down and speed up.
Some of these blogs are better than others.
But we never need to stop completely.
The steadyness is the key.
Sometimes slow, sometimes faster.
But just keep going.
Much love,
Jon ‘Bebop and Rock’ Hall and Matt ‘Cooker’ Nicholson
